Zoe Wilson, Founder and Director

Zoe is the founder of ReThink HR and our resident dancing queen. She has over 20 years’ experience in HR and technology, both in-house and as a consultant; but it’s a love for systems that finally won her over. She has combined all of that expertise in systems, business and people to create ReThink HR.

Zoe has worked with a wide range of sectors, from media and the arts, to engineering and not for profit. Her only criteria is that you value your people and want to get the best from them.

She is based in Essex, and is a regular scuba diver with a huge passion for travel, food and wine.

Philippa Barnes, Director

Philippa joined Rethink HR in April 2018 as a Director and Zoe’s business partner.

She is passionate about examining a business’s roots and understanding its finer details to find a solution that balances commerciality and a positive employee experience.

As a self-confessed HR geek, she brings creativity and imagination to projects.

She is a stickler for detail and is the one most likely to spot our typos.

Outside of work her top 3 priorities in life are family, food, exercise – in that order!

Hollie Mann, Senior Consultant

Hollie joined ReThink HR in 2022. She brings over ten years’ experience leading HR functions and teams in both private sector and not-for-profit organisations. Hollie loves process, systems and routines and is easily the most organised person we know.

She has led a number of HRIS implementation projects and loves doing the fiddly bits, using technology to streamline processes and allowing an organisation to focus on the bigger picture. She unlocks the full potential of an HRIS and ensures that it becomes a vital tool for everyone.

Outside of work you will find her in the gym, on a yoga mat or out and about exploring.

Ian Davies, Consultant

Ian became a part of the ReThink HR team in September 2025. His wealth of expertise spans various industries, including retail, insurance, and finance.

Ian recently worked at Aldi Head Office as a Project Analyst. Before that, he spent over 20 years in Finance and Insurance with Paragon Bank and AXA, leading a range of implementation projects, most recently in HR.

He brings passion and meticulous attention to detail.

Outside of work, Ian enjoys travelling and is involved in grassroots football, both playing and volunteering.

Jez Lowe, Consultant

Jez brings with him more than 10 years of HR generalist experience prior to specialising in HR Systems, with a strong focus on the charity sector.

Jez has led HRIS implementations for a range of organisations, including Save the Children and Comic Relief, combining hands-on HR expertise with a strong understanding of how systems can enable better outcomes for both people and organisations.

Jez is passionate about systems and data (yes, really!) and brings an infectious energy and enthusiasm to making HR processes smarter, more efficient, and more impactful.

Outside of work, Jez’s top priorities include eating any type of cheese available and adding to an ever-growing vinyl collection.